Facebook Trigger
Start a workflow when someone comments on a Facebook post.
The Facebook Trigger starts a social workflow when a user comments on a Facebook Page post. Configure the post scope and optional keyword filters.
When to use
- Comment automation on Page posts (replies, private replies, handoff).
- Post-specific campaigns vs all comments on the Page.
- Keyword filtering for contests or support intents.
Configuration
| Field | What it does | When to use |
|---|---|---|
| When To Start | Comment on Facebook Post | Fixed for this trigger |
| Select Post | Page post picker or None | Target one post or any post |
| Must Include All Keywords (optional) | All keywords required in the comment | Tight matching |
| Description | Canvas note | Team notes on the canvas |
Select Post
- Fetches posts from the connected Facebook Page (
message,full_picture,created_time). - Refresh loads the latest list from the API.
- None leaves post unrestricted.
Flow behavior
- Output: Single outgoing edge.
- Pairs with Messenger actions using Reply to Post or Private Reply in social workflow mode.
- Default event on node creation:
Comment on Facebook Post.
Examples
Public thank-you comment
- Select the campaign post.
- Connect to Messenger → Reply to Post with a short thank-you Body.
Keyword → private offer
- Add keywords
coupon,deal. - Messenger → Private Reply with offer text; connect follow-up actions after the user responds.