Instagram Trigger
Start a workflow when someone comments on an Instagram post.
The Instagram Trigger starts a social workflow when a user comments on an Instagram post. You can scope to one post (or any post) and optionally require keywords.
Two automations (comment vs later DMs)
Instagram comment flows and Instagram DMs are two separate workflows. One canvas has one trigger.
- Comment bot — this trigger. Select Post can be one post or None (all posts). Then Instagram → Reply to Post, then Instagram → Private Reply to open the commenter's DM. This bot does not continue the private thread.
- DM bot — a second automation with Pingmee Trigger, Platform
instagram, When To Start Messages Created, then Instagram Direct Message nodes.
Do not put a Pingmee Trigger on the comment canvas. Instagram Trigger never starts on inbox DMs.
When to use
- Comment-to-DM or comment-reply automations on Instagram content.
- Campaign-specific flows tied to a single post.
- Keyword-gated responses (giveaway codes, product mentions).
Configuration
| Field | What it does | When to use |
|---|---|---|
| When To Start | Comment on Instagram Post (only option in the form) | Always for this trigger type |
| Select Post | Pick a post from your connected page, or None for any post | Run globally vs one creative |
| Must Include All Keywords (optional) | All listed keywords must appear in the comment | Filter noise or match intents |
| Description | Canvas note | Team documentation |
Select Post
- Loads posts from the connected Instagram account (thumbnail, caption, date).
- Use refresh on the section header if the list is stale.
- None listens to comments on any post, not only one selected post.
Flow behavior
- Output: One edge to the next node (typically Instagram message with Reply to Post or Private Reply in social mode).
- Variables: Includes social/trigger context similar to other triggers (message, customer, trigger metadata).
- Default event type on create:
Comment on Instagram Post.
Examples
Reply under a launch post
- Select Post → choose the launch creative.
- Add keyword
launch. - Connect to Instagram → Reply to Post thanking the commenter.
Private follow-up
- Trigger on comment (with or without keywords).
- Instagram → Private Reply with details; enable Wait for user response if you need a reply before the next step.
Related
- Pingmee Trigger — later Instagram DMs
- Facebook Trigger
- Variables