Instagram Trigger
Start a workflow when someone comments on an Instagram post.
The Instagram Trigger starts a social workflow when a user comments on an Instagram post. You can scope to one post (or any post) and optionally require keywords.
When to use
- Comment-to-DM or comment-reply automations on Instagram content.
- Campaign-specific flows tied to a single post.
- Keyword-gated responses (giveaway codes, product mentions).
Configuration
| Field | What it does | When to use |
|---|---|---|
| When To Start | Comment on Instagram Post (only option in the form) | Always for this trigger type |
| Select Post | Pick a post from your connected page, or None for any post | Run globally vs one creative |
| Must Include All Keywords (optional) | All listed keywords must appear in the comment | Filter noise or match intents |
| Description | Canvas note | Team documentation |
Select Post
- Loads posts from the connected Instagram account (thumbnail, caption, date).
- Use refresh on the section header if the list is stale.
- None listens to comments on any post, not only one selected post.
Flow behavior
- Output: One edge to the next node (typically Instagram message with Reply to Post or Private Reply in social mode).
- Variables: Includes social/trigger context similar to other triggers (message, customer, trigger metadata).
- Default event type on create:
Comment on Instagram Post.
Examples
Reply under a launch post
- Select Post → choose the launch creative.
- Add keyword
launch. - Connect to Instagram → Reply to Post thanking the commenter.
Private follow-up
- Trigger on comment (with or without keywords).
- Instagram → Private Reply with details; enable Wait for user response if you need a reply before the next step.